Animal watches were initially the brainchild of two committed surfers. Sick of losing watches that broke under extreme weather conditions or activities, the duo set about designing a watch strap that could withstand the elements and stay attached no matter what. A unique webbing hook and loop system provided the solution and the straps were initially sold to other surfers in order to fund trips to big-wave destinations.
The idea proved so popular that Animal watches were born, developing a range of sports watches designed to withstand the demands of a variety of extreme sports. An Animal watch is water-resistant, durable and rugged, focusing first and foremost on performance but without skimping on style. The Animal name has evolved into an action sports lifestyle brand aimed at enthusiasts of freesports who want great durability and functionality without compromising on style.
